Clipper Teas - "The Good Tea"

Isobel

Isobel London, United Kingdom

365

Brand: Clipper Teas
Country: United Kingdom

Advertiser: Clipper Teas

Title	The Good Tea
Agency	Isobel
Campaign	The Good Tea
Advertiser	Clipper Teas
Brand	Clipper Teas
Date of First Broadcast/Publication	2024 / 1
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Philosophy	Ecotone-owned tea brand Clipper has today unveiled a new pan-European integrated campaign, THERE’S TEA, THEN THERE’S GOOD TEA. The campaign, the first to be created by independent creative agency isobel since it was appointed as the tea brand’s European Creative agency last year, communicates Clipper’s Fairtrade and organic tea that supports biodiversity. Anchored with the strapline, There’s Tea, Then There’s GOOD Tea, the campaign will acknowledge that it takes more than just taste to make good tea. It also takes ethical and sustainable sourcing, natural ingredients and a fierce commitment to protect biodiversity to make a truly good cuppa. The work uses colourful Clipper-style illustrations drawn humorously over animals in nature, to celebrate the joy that comes from making a more sustainable choice. The work was animated by Seed Animations and features bespoke music tracks, composed by Lostboy. The campaign will break in the UK first, from 15th January, across TV, VOD, social and OOH, before being rolled out across other European markets later in the year. The advertising will be supported by new Clipper packaging, including a number of eye-catching limited-edition packs, in-store activity and an on-pack promotion, developed by Straight Forward Design.
Media Type	Television
Length	30 seconds
Advertising Manager	Bryan Martins
Advertising Manager	Hayley Murgett
Advertising Manager	Ali Kirk
Executive Creative Director	Ben Stump
Executive Creative Director	Simon Findlater
Producer	Amy Hansen
Head of Account Management	Lisa Roscoe
Senior Account Director	Becky Devereux-Pile
Account Manager	Ellie Dickinson
Planning Partner	Steve Hastings
Chief Executive	Paul Houlding
Designer	Jemal Mustafa
Designer	Chan Spencer
Motion Designer	James Lyle
Creative Director	Morgan Powell
Executive Producer	Neil Kidney
Animation Studio	Seed Animation Studio
Producer	Rebecca Hardess
Animation	Freddie Elsom
Animation	Giulia Frixione
Animation	Daisy Mojave Holland
Animation	Thomas Knowler
Animation	Josep Bernaus Valls
Designer	Hugo Cuellar
Designer	Thomas Bryson-King
Music Composer	Lostboy
Sound	Bark Sound
Sound Designer	Jak Melvin
Sound Producer	Emily Garaway
Pack Design	Straight Forward Design