| Title | No Easy Ride - Home Office 3 |
| Agency |
Y&R London
|
| Campaign |
No easy ride - Home Office
|
| Advertiser |
The Home Office
|
| Brand |
Vehicle Crime Reduction
|
| Posted | May 2005 |
| Business Sector | Government Information & Services
|
| Philosophy | A demonstration of the multiplier effect of different communications – one idea expressed differently in media channels chosen specifically to highlight ‘motivation’ and ‘reminder’ messages to reduce the risk of vehicle crime. |
| Result | A major shift in attitudes resulted and was linked to changes in claimed behaviour. Analysis of the accompany-ing 23% decline in vehicle crime indicates the contribution of communications – saving cost and distress for the driver and releasing police time and resource. |
| Media Type |
Outdoor/Out of Home
|
| Market | United Kingdom |
| Planning Partner |
John Hawkins
|
| Business Director |
Stuart Sullivan-Martin
|
| Advertising Manager |
Anne Nash
|
