Title | Wire Free Zone |
Agency | TEMPO Advertising |
Campaign | Wire Free Zone |
Advertiser | Orange |
Brand | Orange Wire Free |
Posted | May 2005 |
Business Sector | Personal Wireless Communication |
Tagline | Net is in the air |
Philosophy | The creative idea came up quickly, as we realized that the internet was actually floating in the air. Then, what would people do with all those useless wires? Roll them up and store them into a very visible giant ball. |
Problem | The Orange Wirefree zone is a limited area within hotels and airports where you can access the internet without needing any particular device. |
Media Type | Other Collateral |
Market | Romania |
Creative Director | Silviu Culea |
Art Director | Virgiliu Andone |
Copywriter | Diana Cristea |