Diana Cristea
Copywriter at TEMPO Advertising
Bucharest, Romania
TitleWire Free Zone
Agency
Campaign Wire Free Zone
Advertiser Orange
Brand Orange Wire Free
PostedMay 2005
Business Sector Personal Wireless Communication
Tagline Net is in the air
Philosophy The creative idea came up quickly, as we realized that the internet was actually floating in the air. Then, what would people do with all those useless wires? Roll them up and store them into a very visible giant ball.
Problem The Orange Wirefree zone is a limited area within hotels and airports where you can access the internet without needing any particular device.
Media Type Other Collateral
Market Romania
Creative Director
Art Director
Copywriter

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