| Title | Patchwork Of Dreams |
| Agency | enVision A/S |
| Campaign | Patchwork Of Dreams |
| Advertiser | Hummel |
| Brand | Hummel Sportswear |
| Posted | November 2018 |
| Business Sector | Sportswear |
| Story | When you have an idol in football, you buy a shirt with their name on it. But the Danish national team and its shirt sponsor Hummel reversed the idea. First, fans were asked to donate their own well-worn football shirts. These were cut to pieces and carefully sewed into new shirts, each patch representing the dedication of a loyal fan. In one of the last games before the World Cup, the team wore the shirts as a sign of gratitude towards the fans. |
| Media Type | Case Study |
| Creative Director | Jesper Herholt |
| Copywriter | Peter Boe |
| Art Director | Rasmus Saaby Bentzen |
| Art Director | Mads Enggaard |
| Client Services Director | Tomas Olesen |
| Director | Uffe Kjær Thomsen |
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