Title | Car In A Bottle |
Agency |
McCann Spain
|
Campaign |
Car In A Bottle - Stop Accidents
|
Advertiser |
Stop Accidents
|
Brand |
Stop Accidents
|
Date of First Broadcast/Publication |
2010 / 10
|
Business Sector | Road Safety
|
Philosophy | Using different advertising supports strategically picked along the main traffic routes out of Madrid, and drawing inspiration from the well-known "ship in a bottle" concept, we replaced the ship with a genuine crashed car, a real write-off raised 8 metres off the ground inside a giant, iconic bottle of alcohol. |
Problem | The "Stop Accidents" NGO -one of the most acclaimed for its efforts to build that awareness and for the support provided for the victims of road accidents- decided to set in motion this itinerant communication action. |
Media Type |
Case Study
|
Advertising Manager |
Ana Galán
|
Account Director |
Silvia Linde
|
Chief Creative Officer |
Leandro Raposo
|
Executive Creative Director |
Pablo Colonnese
|
Executive Creative Director |
Pablo Stricker
|
Executive Creative Director |
Monica Moro
|
Art Director |
Javier Wandosell
|
Copywriter |
Javier Wandosell
|