Guillaume Le Guen
Sound Producer at Capitaine Plouf
Boulogne Billancourt, France
TitleEngines
Title (original language)Les Moteurs
Agency
Campaign Engines - Skoda
Advertiser Volkswagen
Brand Skoda
Date of First Broadcast/Publication 2004 / 8
Product Tdi technology
Product (original language) Technologie Tdi
Business Sector Automotive Accessories & Services
Tagline Diesel engines could have taken a turn for the worse.
Tagline (original language) Le diesel aurait pu mal tourner.
Story We see different engines in different situations. They are alone, dirty, abandonned.
Story (original language) Nous voyons différents moteurs dans différentes situations. Ils sont seuls, sales, abandonnés.
Philosophy Make understand than the diesel engine could have taken a turn for the worse if the tdi engine was not appear…
Philosophy (original language) Faire comprendre que le moteur diesel aurait pu mal tourner si le moteur Tdi n'était pas apparu...
Problem How to sensibilize people about the diesel problem of pollution ? And how to make understand that the Tdi engine from Skoda is a totally new, clean and ecologic engine ?
Problem (original language) Comment sensibiliser les gens au sujet du problème du diesel et de la pollution? Et comment leur faire comprendre que le moteur Tdi de Skoda est totalement nouveau et écologique?
Media Type Television
Length
Market France
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Director
Sound Design Company
Music Composer
Producer
Production Company

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