Square - "Square Restaurant Anthem"

BUCK New York, United States

1461

Brand: Square
Country: United States

Advertiser: Square

Title	Square Restaurant Anthem
Agency	BUCK
Campaign	Square Restaurant Anthem
Advertiser	Square
Brand	Square
Posted	June 2021
Business Sector	Restaurants & Fast Food
Tagline	BUCK’s new project for Square is a love letter to the struggling service industry
Story	Real restaurants and the people who work there, that was the focus here. Showing their love and commitment to the food and their communities, and finding hope and inspiration from authentic stories in a spot that will live on beyond the pandemic. A celebration of the passion and perseverance that has enabled them to survive through a once-in-a-century crisis. We worked like a documentary crew, capturing all the footage we could through scads of interviews and still photography—not knowing exactly what kind of story would come together, but trusting that it would emerge through their shared experience. As the (COVID-safe) production company on the shoot, BUCK did everything from scouting locations to the sound mix.
Media Type	Television
Length	79 seconds
More Information	https://buck.co/work/square-restaurant-anthem
Group Creative Director	Thomas Schmid
Executive Producer	Joe Nash
Creative Director	Anthony Furlong
Producer	Russell Greene
Art Director	Guillermo Zapiola
2D Animation Lead	Gonzalo Menevichian
2D Animator	Kyle Snider
Editor	Anthony Furlong
Line Producer	Robert Berman
Director of Photography (DOP)	Anthony Furlong
Photographer	Daniel Featherstone
1st Assistant	Joseph Rolon
1st Assistant	Steve Hicken
Sound Engineer	Jo Cunningham
Sound Designer	Malfred Sound
Colorist	Seth Ricart