Doritos - "Doritos Dinamita"

BBDO Canada

BBDO Canada Toronto, Canada

7905

Title	Doritos Dinamita
Agency	BBDO Canada
Campaign	Doritos Dinamita
Advertiser	PepsiCo Inc.
Brand	Doritos
Date of First Broadcast/Publication	2019
Business Sector	Potato Chips, Crisps & Crackers
Story	To showcase the rolled shape of Doritos Dinamita in a way that was unmistakably Doritos, a pan flute was made entirely out of Doritos Dinamita chips and given to the quirky protagonist, who used it to toot Snow’s "Informer", an iconic Canadian hit from the 1990s. The result was a video that even the most ad-allergic Gen Z viewers didn't want to skip. In fact, they watched the ad for an average of 1:02 minutes, which is more than 700% longer than the usual Canadian YouTube pre-roll viewing time.
Media Type	Web Film
Length	93 seconds
Music Prod Company	TA2
Production Company	Flare BBDO
Media Agency	OMD Montreal
Chief Creative Officer	Todd Mackie
Chief Creative Officer	Denise Rossetto
VP, Associate Creative Director	Derek Blais
Art Director	Brendan McMullen
Copywriter	Jacob Pacey
VP Strategy Director	Tom Kenny
Digital Strategist	Courtney Dionne
VP Group Account Director	Jennifer Christen
Group Account Director	Melanie Ball
Group Account Director	Sonia Ruckermann
Account Director	Connor Ofield
Account Supervisor	Anton Savytski
Account Coordinator	Jessie Durand
Group Director of Strategy	Jennifer Weston
Media Supervisor	Marc Thomson
Executive Producer	Dave Lembke
Director	Paul Fler
Director of Photography (DOP)	Michael LeBlanc
Editor	Sammy Ray Welch
Music Director	Christine Leslie
Music Company / Composer	Autoerotique