Title | M&M's Finger Lickin' Good |
Agency | BBDO Canada |
Campaign | M&M's Finger Lickin' Good |
Advertiser | Mars, Inc. |
Brand | M&M's |
Date of First Broadcast/Publication | 2019 / 4 |
Business Sector | Chocolate |
Story | First used over 50 years ago, "Melts in your mouth, not in your hand" has become one of the most famous taglines in the history of advertising. But when M&M’S was about to launch its first ever line of chocolate bars, it realized the iconic slogan didn't make sense in this context. Because chocolate bars melt. Happily, there was another iconic tagline that would work perfectly. Unfortunately, it belonged to KFC. So M&M'S "borrowed" it. M&M’S Chocolate Bar – It’s Finger Lickin’ Good. Of course KFC reacted, kicking off a sweet social media buzz. |
Media Type | Social Media |
Length | |
Production Company | Flare BBDO |
Media Agency | MediaCom Canada |
Social Media Agency | FleishmanHillard HighRoad |
PR Agency | Citizen Relations |
Additional Client | KFC Canada |
Chief Creative Officer | Denise Rossetto |
Chief Creative Officer | Todd Mackie |
VP, Associate Creative Director | Derek Blais |
Art Director | James Leake |
Art Director | Marissa Mastenbroek |
Copywriter | Jason Perdue |
VP, Group Account Director | Stephanie Page |
Account Director | Stephanie Martins |
Account Supervisor | Sydney Starke |
Account Executive | Sarah Atteck |
Executive Producer | Dave Lembke |
Producer | Rob Plaxton |
Director | Jordan Dashner |
Director of Photography (DOP) | Luke McCutcheon |
Producer | Robert Quan |
Production Artist | Jason Rooney |
Producer | Janice Rebelo |
Flame Artist | Andrew Hobbs |
Audio Production Mangaer | Mike Rosnick |
Editor | Jason Grebski |
Colorist | Roslyn DiSanto |