| Title | Gandhi |
| Agency | Artplan |
| Campaign | Traffic Quotes |
| Advertiser | Detran SP |
| Brand | Detran SP |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Road Safety |
| Tagline | "Be the change you want to see in the world: respect the speed limit." Gandhi - If it was him saying, would you pay attention? |
| Philosophy | Traffic education messages have always been very important for people's awareness and accident prevention. They are everywhere. But these phrases have been repeated so often over the last few decades that they have become commonplace and today go unnoticed by most people. There is a common behavior on the internet, where messages, quotes or relevant texts are attributed to famous and renowned personalities, to give attention and importance to the messages. Inspired by this behavior, we took the opportunity to draw people's attention to traffic safety messages. Maybe with someone important talking, they pay attention to each of them again. |
| Media Type | |
| Executive Creative Director | Alessandro Bernardo |
| Content Director | Eder Redder |
| Creative Director | Carla Cancellara |
| Creative Director | André Batista |
| Art Director | André Ignatiuk |
| Art Director | Thiago Mussa |
| Copywriter | Zeca Pinto |
| Copywriter | Chico Lucas |
| Illustrator | Marcelo Martins |
| Illustration | Norte Produtora De Arte |
| Typography | Rebeca Cyrineu |
| Advertising Manager | Rebecca Araújo Hubner |
| Advertising Manager | Carlos Alencar |
| Advertising Manager | Ernesto Mascellani Neto |