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Sébastien Zanini
Sébastien Zanini
Executive Creative Director at Dentsu Creative
Paris, France
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TitleMentos® Fresh Talent (clip Igee)
Agency
Campaign Mentos Fresh Talent
Advertiser Perfetti Van Melle
Brand Mentos
Date of First Broadcast/Publication 2023 / 10
Business Sector Candies
Tagline Mentos révèle la fraîcheur des artistes de demain
Story Une campagne qui renoue avec l'univers de la musique et qui vise à recréer un lien privilégié avec sa cible.
Problem Marque très populaire auprès des jeunes dans les années 90, Mentos jouit toujours d'une excellente notoriété, mais connaît un manque de considération chez les 18-35 ans. Mentos® souhaite aujourd’hui recréer de la préférence de marque auprès des jeunes, en s'imposant à nouveau comme une marque aspirationnelle, cool et ancrée dans la pop culture.
Media Type Web Film
Length
Agency Contribution
Executive Creative Director
Deputy Managing Director
Chief Executive Officer (CEO)
Deputy Managing Director
Deputy Managing Director
Strategic Planning Director
Producer
Managing Director
General Manager
Director
Art Director
Copywriter
Project Manager
Account Executive
Head of Production
Grade
Project Manager
Sound Producer
Head of Production
Production Manager
Advertising Manager
Marketing Director
Chief Executive Officer (CEO)
MOTION DESIGN
Strategic Planner
Chief Executive Officer (CEO)
Managing Partner
Consultant
Consultant
Consultant
Production Assistant
Assistant Director
Director of Photography (DOP)
Post Production
Editor
Production Company
Post Production
Audio Post Production
Sound Track

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