| Title | Trapped Under the Ice |
| Agency | Leo Burnett Germany |
| Campaign | Trapped Under the Ice |
| Advertiser | Frankfurt Fire Department |
| Brand | Frankfurt Fire Department |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Government & Other Authorities |
| Tagline | trapped under the ice |
| Story | Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger! Ambient advertisement created by Leo Burnett, Germany for Frankfurt Fire Department, within the category: Public Interest, NGO. |
| Media Type | Ambient |
| Length | |
| Chief Creative Officer | Andreas Pauli |
| Creative Director | Hans-Juergen Kaemmerer |
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