Title | Public Garage |
Agency | Leo Burnett Germany |
Campaign | Lost Zippo Campaign |
Advertiser | Zippo Manufacturing |
Brand | Zippo |
Posted | May 2005 |
Product | Lighter |
Business Sector | Smoking Tobacco |
Tagline | Part of you |
Story | A Zippo is much more than an ordinary lighter. Once you won it you won't give it away again and you will carry it with you everywhere you go. The worst that can happen to you is to loose your Zippo: you would leave nothing undone to get it back. Because your Zippo is part of you. |
Media Type | |
Market | Germany |
Creative Director | Andreas Pauli |
Copywriter | Nicola Wassner |
Art Director | Irina Schestakoff |
Photographer | Martin Müller |