Martin Müller
Photographer at Leo Burnett Germany
Frankfurt am Main, Germany
TitlePublic Garage
Agency
Campaign Lost Zippo Campaign
Advertiser Zippo Manufacturing
Brand Zippo
PostedMay 2005
Product Lighter
Business Sector Smoking Tobacco
Tagline Part of you
Story A Zippo is much more than an ordinary lighter. Once you won it you won't give it away again and you will carry it with you everywhere you go. The worst that can happen to you is to loose your Zippo: you would leave nothing undone to get it back. Because your Zippo is part of you.
Media Type Print
Market Germany
Creative Director
Copywriter
Art Director
Photographer

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