Heineken - "Beer Power"

Le Pub Sao Paulo, Brazil

141

Title	Beer Power
Agency	Le Pub
Campaign	Beer Power
Advertiser	Heineken
Brand	Heineken
Date of First Broadcast/Publication	2023
Business Sector	Beers, Ciders, Lagers
Media Type	Case Study
Length	124 seconds
Production Company	M.O.E
Production Company	Be180
Media Agency	iProspect
Music / Sound Design	DaHouse
Chief Creative Officer	Felipe Cury
Vice President (VP)	Cecilia Mondino
Advertising Manager	Mauricio Giamellaro
Advertising Manager	Nabil Nasser
Advertising Manager	Eduardo Picarelli
Advertising Manager	Beatrice Jordão
Advertising Manager	Rafael Rizzi
Advertising Manager	Melina Couto
Advertising Manager	Ornella Guzzo
Advertising Manager	Williane Vieira da Silva
Advertising Manager	Mauro Homem
Advertising Manager	Bram Westenbrink
Advertising Manager	Daniela Iebba
Advertising Manager	Guilherme Retz
Chief Executive Officer (CEO)	Aldo Pini
Executive Creative Director	Greg Kickow
Executive Creative Director	Alex Adati
Creative Director	Yan Prado
Art Director	Paula Picin
Art Director	Ana Carolina Miranda
Copywriter	Eduardo Cometi
Creative Production Manager	Bruna Marchi
Creative Producer	Beatriz Takahashi
General Manager	Ana Hernandes
Business Director	Jayme Neto
Business Manager	Marina Roge
Administrative Assistant	Suellen Agatta
Project Lead	Denise Frasseto
Project Assist	Marcelo Araújo
Head of Strategy	Silvia Paes
Planning Director	Sergio Tercarolli
Strategy Manager	Fernanda Tiozo
Copywriter	Pedro Guerra
Art Director	Elias Carmo
Copywriter	Bob Ferraz