Laurent Vergnaud
Copywriter at VML
Boulogne-Billancourt, France
TitleRock Star
Title (original language)Rock star (anglais)
Agency
Campaign Rock Star - Lever Fabergé
Advertiser Unilever
Brand Clear
PostedJanuary 2006
Product Anti dandruff shampoo
Product (original language) Shampoing anti-pelliculaire
Business Sector Shampoos & Conditioners
Tagline Clear. Zero dandruff
Tagline (original language) Clear. 0 pellicule
Story In a rock concert, a singer makes all the spectators recede each time he jerks his hair in front of them
Story (original language) Dans un concert de rock, un chanteur fait fuir tous les spectateurs chaque fois qu’il secoue les cheveux devant eux.
Philosophy Don’t let dandruff kill your image
Philosophy (original language) Ne laissez pas les pellicules ruiner votre image
Media Type Television
Length
Market France
Account Director
Account Manager
Account Planner David Dahan
Producer
Agency Producer
Creative Director
Art Director
Copywriter
Production Company
Sound Production
Music
Music
Music
Producer
Director

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