| Title | Billboard Memory |
| Agency | Leo Burnett Schweiz |
| Campaign | Billboard Memory |
| Advertiser | Sihlcity |
| Brand | Sihlcity |
| Posted | February 2014 |
| Business Sector | Retail, Distribution & Restaurants |
| Story | Shopping Mall |
| Philosophy | Advertise the wide range of products sold at Sihlcity Shopping Mall and their slogan "Everything for life" points it out. We created a photo billboard memory game. Whoever finds the same billboard picture twice, wins: we had numerous billboards plasteder around Zurich City with all different articles available at Sihlcity Shopping Mall. Whoever finds two posters with the same items and photographed it, receives a Sihlcity gift card worth up to CHF 500. It displays perfectly what the slogan already sais "Everything for life", one stop at Sihlcity Shopping Mall and you'll find everything you need for your life and living. Result: There were a total of 760 participants queuing to collect their prizes Total number of Billboard Memory pairs found: 2448 Gift vouchers worth over CHF 10,000 - were distributed |
| Media Type | Outdoor/Out of Home |
| Creative Director | Peter Brönnimann |
| Creative Director | Johannes Raggio |
| Copywriter | Johannes Raggio |
| Copywriter | Anna Leudolph |
| Art Director | Pablo Schencke |
| Art Director | Wanda Michel |
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