| Title | Be Love |
| Agency | BBDO Atlanta |
| Campaign | Be Love |
| Advertiser | The King Center |
| Brand | The King Center |
| Date of First Broadcast/Publication | 2021 / 2 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | This Black History Month, and coinciding with Valentine’s Day, The King Center for Nonviolent Social Change is reimagining love to mean something much more than just romance. Launching today, “BE LOVE” urges people to look at love in another light – as a powerful force for good, advancing justice for all. Inspired by the words of Dr. Martin Luther King Jr. “Power at its best is love implementing the demands of justice. Justice at its best is power correcting everything that stands against love,” “BE LOVE” was created amid global tensions of the past year to promote unconditional love for humanity as a whole. |
| Media Type | Digital |
| Length | |
| Creative Director | Mary O’Keefe |
| Creative Director | Mike Hanley |
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