| Title | The Magic of Reusing |
| Agency |
Havas Lisbon
|
| Campaign |
The Magic of Reusing
|
| Advertiser |
N/A
|
| Brand |
EDP
|
| Date of First Broadcast/Publication |
2022 / 12
|
| Business Sector | Energy & Water Authorities, Utilities
|
| Story | Old billboards were turned into Christmas decorations in Portugal. This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative. More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing. |
| Philosophy | Old billboards turned into Christmas decorations in Portugal |
| Problem | This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - wanted to show that brands can choose sustainability. |
| Result | More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing. |
| Media Type |
Billboard
|
| Market | Portugal |
| More Information | https://www.edp.pt/ |
| Executive Creative Director |
Paulo Pinto
|
| Copywriter |
Bernardo Tavares
|
| Art Director |
André Dias
|
| Head of Production |
Pedro Silva
|
| Graphic Producer |
Luis Sampaio
|
| Client Services Director |
Sérgio Resende
|
| Account Executive |
Maria Croft
|
| Advertising Manager |
Rita-Alvaro Dias
|
| Advertising Manager |
Marta Marques
|
| Advertising Manager |
Teresa Ferreira
|
| Production Company |
Fast Forward
|
| Director |
Nuno Martins
|
| Filmmaker |
Guilherme Correia
|
| Editor |
Eugénio Francisco
|
| Sound |
ANDRE DUARTE COELHO
|
