Icaro Doria
Co-President/Chief Creative Officer at DM9
Sao Paulo, Brazil
TitleThe Leica Bauhaus Workshops
Agency
Campaign The Leica Bauhaus Workshops
Advertiser Leica
Brand Leica
PostedJuly 2020
Business Sector Cameras & Video Cameras
Philosophy To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
Media Type Poster
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Producer
Print Producer
Print Producer
Photographer
Sculptor
Illustrator
Illustrator

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