Native Women's Resource Centre of Toronto (NWRCT) - "4000 Cover Stories"

Forsman & Bodenfors Toronto

Forsman & Bodenfors Toronto Toronto, Canada

Awards

249

This ad is part of the ACT Responsible Collection

Brand: Native Women's Resource Centre of Toronto (NWRCT)
Country: Canada

Advertiser: Native Women's Resource Centre of Toronto (NWRCT)

Title	4000 Cover Stories
Brief	Homicide continues to be one of the leading causes of death for young Indigenous Women, at a rate 12 times higher than that of all other women in Canada. While the number of Murdered and Missing Indigenous Women and Girls (MMIWG2S) continues to rise, many Canadians still see MMIWG2S as an isolated issue, not an ongoing genocide. The lack of media attention around MMIWG2S means many Canadians are unaware of the seriousness of the issue, resulting in a lack of pressure to keep governments accountable. The Native Women’s Resource Centre of Toronto needed to give every Missing or Murdered Indigenous Woman and Girl the media attention they deserved, and open Canadians eyes to the real scale of this ongoing genocide.
Agency	Forsman & Bodenfors Toronto
Campaign	4000 Cover Stories
Advertiser	Native Women's Resource Centre of Toronto (NWRCT)
Brand	Native Women's Resource Centre of Toronto (NWRCT)
Date of First Broadcast/Publication	2022 / 10
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	To open Canadians eyes to the scale of the ongoing genocide of Missing and Murdered Indigenous Women we created a newspaper full of only cover stories, 4000 of them, to give every MMIWG2S the media attention they deserved and tell their true stories.
Media Type	Case Study
Executive Assistant	Daniela Arango
Agency	Sebastian Forsman
Agency	Forsman & Bodenfors Montréal
Art Director	Alexandra McGuirk-Penedo
Art Director	Fábio Penedo
Creative Team	Morgan Wroot
Head of Strategy	Andrew Carty
Director of Strategy	Henry Goodman
Managing Director	Julien Bissuel
Client Supervisor	Hannah Casey
Producer	Meghan Cheesbrough
Director of Content	David Quach
PR	Veritas Communications
Media (Agency side)	PHD Canada Toronto
Executive Director	Pamela Hart
Copywriter	Darby Clarke
Creative Team	Seumas Slingerland
Creative Team	Chantal Lamont
Creative Team	Michael Liao