Comisión Española de Ayuda al Refugiado - "#theothersoundofthesea"

Ogilvy Spain

Ogilvy Spain Madrid, Spain

1513

Title	#theothersoundofthesea
Agency	Ogilvy Spain
Campaign	#theothersoundofthesea
Advertiser	Comisión Española de Ayuda al Refugiado
Brand	Comisión Española de Ayuda al Refugiado
Date of First Broadcast/Publication	2019 / 2
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Tagline	#theothersoundofthesea
Story	The sound of the sea transmits tranquility and enjoyment. On the other hand, for those who have risked their lives in the place of poverty or war, the sea sounds very different. We want this other sound to be heard, because we have created some very special snails with which you can not hear the sound of the waves, but real stories of people who have survived the journey by sea to Europe. We have left these conch shells on several Spanish beaches. We have also created some digital conchshells, so that everyone can hear the complete stories of these migrants and refugees, through the hashtag #ElOtroSonidodelMar. Digital advertisement created by Ogilvy, Spain for CEAR, within the category: Public Interest, NGO.
Media Type	Digital
Length	117 seconds
General Creative Director	Paulo Arêas
Creative Director	Juan Pedro Moreno
Copywriter	María Tormo