Alexander Kalchev
Executive Creative Director at DDB Paris
PARIS, France
TitleDog Walker
Agency
Campaign Future
Advertiser Volkswagen
Brand Volkswagen
PostedJune 2021
Business Sector Automotive Accessories & Services
Story Brief: Volkswagen Service wanted to promote the high quality of their work. A way to face a thougher and tougher competition.Target: their main target was Volkswagen car owners; their secondary target was all other car owners.Solution: it is well known since the Fifties: you can rely on a Volkswagen. It lasts long. But thanks to Volkswagen Service, it can last even longer.
Media Type Print
Advertising Manager
Production Company
Creative Director
Art Director
Creative Director
Retoucher
Executive Creative Director
Copywriter
Account Director

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