| Title | History Channel |
| Agency |
Brainchild Creative
|
| Campaign |
Long Now Museum - The Long Now Foundation
|
| Advertiser |
The Long Now Foundation
|
| Brand |
Long Now Museum & Store
|
| Posted | May 2007 |
| Business Sector | Museums & Monuments
|
| Tagline | Think Ahead |
| Story | The Long Now Museum is the world's first exhibit dedicated to the next 10,000 years. Our goal was to build awareness and retail traffic. |
| Philosophy | Our strategy was to get people to think how a museum with such a long range perspective would differ - in interesting ways - from other displays geared to the past. Moreover, do so in a way that builds on the retail footprint of the facility, capturing greater share of attention from passing tourists. |
| Problem | New museum, virtually zero awareness, very competitive environment for this kind of facility. |
| Result | Instant spike in people coming into the museum. Actual retail results in the store pending. |
| Media Type |
Print
|
| Market | United States |
| Photographer |
Rolfe Horne
|
| Account Director |
Deborah Loeb
|
| Creative Director |
jef Loeb
|
| Copywriter |
jef Loeb
|
| Photographer |
Curtis Meyers
|
| Art Director |
David Swope
|
| Production Company |
Rapid
|
