| Title | Sounds like the unreal thing |
| Agency | RAPP Worldwide |
| Campaign | Sounds like the unreal thing |
| Advertiser | Hefty |
| Brand | Hefty |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Media, Publishing & Production |
| Tagline | Sounds like the unreal thing |
| Story | Under the signature "Sounds like the unreal thing", the ad shows a ludic scene with a dragon dumping an enormous jet of fire in a stone. Behind it, the Hefty leader appears to capture the purest sound, instancing the concept that the studio can bring any sound idea to life, regardless of its complexity. |
| Media Type | |
| President | Andre Pasquali |
| President | Tatiana Pacheco |
| Creative Director | Felipe Andrade |
| Art Director | Andre Marchesi |
| Art Director | Alessandro Vieira |
| Copywriter | Lucas Nascimento Silva |
| Photographer | Wel Calandria |
| CGI | Paulo Almeida |
| Approval Client | Edu Luke |
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