De Morgen - "De Morgen"

mortierbrigade

mortierbrigade Brussels, Belgium

2348

Brand: De Morgen
Country: Belgium

Advertiser: De Morgen

Title	De Morgen
Agency	mortierbrigade
Campaign	De Morgen
Advertiser	De Morgen
Brand	De Morgen
Date of First Broadcast/Publication	2022 / 3
Business Sector	Newspapers, Magazines, Books
Philosophy	In his war against Ukraine, Vladimir Putin’s most dangerous weapons aren’t guns or bombs, it’s his state-sponsored propaganda. He uses national media to legitimise his invasion by calling it an operation to “liberate” and “denazify” the country. To highlight the dangers of alternative truths, Belgian quality newspaper De Morgen printed the front page of the Russian newspaper Российская газета on its back page. Independent Western media all label Russia’s aggression towards Ukraine an “invasion”. In Russian media like Российская газета however, it’s being called a “liberation”. The Russian newspaper also shows a poster that claims the Ukrainian region Donbass as part of the Russian motherland. To understand the reaction of the Russian people towards this conflict, we must first understand the version of the truth they are being shown by their government. As a quality newspaper, De Morgen stands for independent and objective journalism. The message to their readers is simple: “Clearly we don’t all get to read the same truth anymore. Read all about the consequences in De Morgen.”
Media Type	Newspaper
Advertising Manager	Dave Peeters
Advertising Manager	Bart Eeckhout
Chief Executive Officer (CEO)	Jens Mortier
Executive Creative Director	Joost Berends
Brand Design Director	Philippe de Ceuster
Creative Team	Jesse Van Gysel
Creative Team	Tom Meijer
Business & Strategic Planner	Philippe Gerin
Client Lead	Charlotte Coddens
Designer	Patrick Downie
Cross Media Designer	Sophie Bayeul
Special Thanks	Andriy Bruyninckx