Willy - "Rock radio channel Willy cultivates headbanging plants"

mortierbrigade

mortierbrigade Brussels, Belgium

975

Title	Rock radio channel Willy cultivates headbanging plants
Agency	mortierbrigade
Campaign	Rock radio channel Willy cultivates headbanging plants
Advertiser	DPG Media
Brand	Willy
Date of First Broadcast/Publication	2023 / 6
Business Sector	TV/Radio Programs & Stations
Philosophy	Belgium’s biggest rock music festival, Grasspop Metal Meeting, marks the start of the festival summer for every heartfelt rock fan in Europe. And also for Willy, Belgium’s one and only rock radio channel. This moment was seized by Belgian ad agency mortierbrigade to express the enthusiasm of said rock channel to overrun the festival grounds and enjoy some of the world’s best rock and metal bands. To do so, they created a film that reveals something peculiar: the plants that grow on the festival grounds, share Willy’s and it’s listener’s excitement for live rock music. They carefully crafted a montage with different shots of small plants and grass, being cultivated and seemingly headbanging on the rhythm of the song ‘Walk’, the biggest hit of American heavy metal band Pantera, who are headlining at Grasspop Metal Meeting this year.
Media Type	Television
Length	30 seconds
Advertising Manager	Charlotte Ghekiere
Partner / CEO	Jens Mortier
Executive Creative Director / Partner	Joost Berends
Partner / Brand Design Director	Philippe de Ceuster
Creative Team	Michiel Baeten
Creative Team	Fréderic Delouvroy
Account Manager	Nissime Janssens
Editor	Vito Latorrata
Editor	Jelle Stroo