Title | Babies |
Agency | Havas Lisbon |
Campaign | Babies |
Advertiser | Amnesty International |
Brand | Amnesty International |
Posted | February 2005 |
Business Sector | Human Rights |
Philosophy | Differently of what Amnesty usually does, Babies focus on the positive side of the voluntary work. Which means the goal. Instead of showing the problems (with the weary terrible and shocking pictures) we go for the achievements - join Amnesty and you could help change things because making pressure (the main action of Amnesty) has more power than you think. |
Media Type | Television |
Length | |
Market | Portugal |
Creative Team | Marcelo Lourenço |
Creative Team | PEDRO BEXIGA |
Agency Producer | Viviane Castro |
Director | Rita Nunes |
Production Company | Show Off |