| Title | Slice of Life |
| Agency | M&C Saatchi Group |
| Campaign | Slice of Life |
| Advertiser | Allied Bakeries |
| Brand | Kingsmill |
| Date of First Broadcast/Publication | 2007 / 2 |
| Business Sector | Biscuits, Bread, Crispbread |
| Problem | To re-launch Kingsmill as the brand that celebrates the classic bread moments that have a knack of bringing the family together. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Post Production | MPC LDN |
| Audio Post Production | Jungle Studios |
| Account Manager | Jeremy Hemmings |
| Account Manager | Charles Pym |
| Editing Company | Willcox & Willcox |
| Editor | Greg Willcox |
| Director | Kirk Jones |
| Agency Producer | Estella Alvares |
| Producer | Michelle Kirkman |
| Production Company | Tomboy Films |
| Account Planner | Howard Miller |
| Art Director | Simon Briscoe |
| Copywriter | Orlando Warner |
| Advertising Manager | Brian Robinson |
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