| Title | Starving Artists |
| Agency | BBDO New York |
| Campaign | Crispy Satisfaction |
| Advertiser | Mars, Inc. |
| Brand | Snickers Crisper |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | Snickers Crisper is the latest snack in the war against hunger. Its ads are based on the idea of combining two hunger symptoms to come up with an ever weirder new one. For instance, confused + foolish = confulish. But what if you applied the same thing to music? Snickers and Spotify invited real musicians into a recording studio and got them to record tracks that combined contrasting genres like lullaby and metal, or rap and yodel. The bizarre results showed what might happen if musicians got too hungry. |
| Media Type | Case Study |
| Length | |
| Director | Ulf Johansson |
| Production Company | Smith and Jones |
| Executive Producer | Philippa Smith |
| Music Producer | Melissa Chester |
| Executive Producer | Amy Wertheimer |
| Production Manager | David Rolfe |
| Art Director | Kayla Robinson |
| Art Director | Jimmy Morrissey |
| Copywriter | Joey Henson |
| Creative Director | Matt Herr |
| Creative Director | Justin Bilicki |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Chief Creative Officer | Greg Hahn |
| Chief Creative Officer | David Lubars |
More Work
SEE ALLHospital
- BRAND:
- Peet's Coffee
- AGENCY:
- Mischief @ No Fixed Address
Hunger Insurance for Gamers
- BRAND:
- Snickers
- AGENCY:
- Impact BBDO
Pedigree - Rescue Doodles
- BRAND:
- Pedigree
- AGENCY:
- BBDO New York
Unfiltered
- BRAND:
- Snickers
- AGENCY:
- BBDO New York
Dogs on Zoom
- BRAND:
- Pedigree
- AGENCY:
- BBDO New York
Buried
- BRAND:
- Snickers
- AGENCY:
- BBDO New York
PTO
- BRAND:
- Snickers
- AGENCY:
- BBDO New York
Karen
- BRAND:
- Mars Chocolate North America - M&M's
- AGENCY:
- BBDO New York