Orlando Warner
Executive Creative Director at The Brooklyn Brothers
London, United Kingdom
TitleFutureYou
Agency
Campaign FutureYou
Advertiser FutureYou
Brand FutureYou
Date of First Broadcast/Publication 2011 / 7
Business Sector Charities, Foundations, Volunteers
Story The TV ad features a number of young people who have been, quite literally, dumped on a landfill highlighting this sharp issue of youth unemployment.
Philosophy FutureYou has briefed M&C Saatchi to help create the advertising campaign for the program that will provide advice, counselling and practical help to open up future opportunities. The target audience is primarily 16-24 year olds, but the charity also provides awareness to a wider society including businesses, schools and parents.
Problem The current level has hit a record high with nearly 1 million school leavers and graduates out of work, raising fears of a generation lost to unemployment.
Highlight issue of youth unemployment
Media Type Television & Cinema
Production Company
Director
Photographer
Account Planner
Art Director
Copywriter
Advertising Manager
Media Planner

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