Title | FutureYou |
Agency | M&C Saatchi Group |
Campaign | FutureYou |
Advertiser | FutureYou |
Brand | FutureYou |
Date of First Broadcast/Publication | 2011 / 7 |
Business Sector | Charities, Foundations, Volunteers |
Story | The TV ad features a number of young people who have been, quite literally, dumped on a landfill highlighting this sharp issue of youth unemployment. |
Philosophy | FutureYou has briefed M&C Saatchi to help create the advertising campaign for the program that will provide advice, counselling and practical help to open up future opportunities. The target audience is primarily 16-24 year olds, but the charity also provides awareness to a wider society including businesses, schools and parents. |
Problem | The current level has hit a record high with nearly 1 million school leavers and graduates out of work, raising fears of a generation lost to unemployment. Highlight issue of youth unemployment |
Media Type | Television & Cinema |
Production Company | Moxie Pictures LDN |
Director | Simon Stock |
Photographer | Simon Stock |
Account Planner | Howard Miller |
Art Director | Orlando Warner |
Copywriter | Orlando Warner |
Advertising Manager | Sherri Adhami |
Media Planner | Charlotte Erskine |