Wolfgang Scholten
Art Director at BBDO Düsseldorf GmbH
Düsseldorf, Germany
TitlePaar
Agency
Campaign Paar
Advertiser Nissan Motor Corp.
Brand Nissan
PostedDecember 1999
Product Primera
Business Sector Midsize Cars
Tagline The new Primera
Story Slide 1a+1b "Paar": 1a Some moments are more moving than accelerating from 0 to 100 / 1b Taht is unless you have got a six-speed gearbox.
Slide 2a+2b motif "Brandung": 2a Some moments in life are more gripping than wide tyres. 2b So why bother with wide tyres? Better to have a six-speed gearbox.
Slide 3a+3b motif "Torte": 3a There are more importants things in life than colour-keyed wing mirrors. / 3b That's why ABS, 4 airbags and brake assistance come as a standard.
Slide 4a+4b motif " Fahrschiff": 4a There are more scenic routes than the A45. / 4b But with Xenon headlamps, you will see even the A45 in a different light.
Media Type Cinema
Length
Market Germany
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Director of Photography (DOP)
Production Company Neue Sentimental Film

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