| Title | Super Doc |
| Agency | O Escritório |
| Campaign | Super Doc |
| Advertiser | Super Bock |
| Brand | Super Doc |
| Posted | January 2021 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | This case shows how a local beer brand was recognized as one of the most relevant brands during the pandemic. Instead of making commercials, Super Bock reused the alcohol removed during the de-alcoholization process of its alcohol-free beer and produced hand sanitizer which was donated to hospitals across the country. Then, in a tribute to all health professionals, its alcohol-free beer was rebranded Super Doc, reaching historic levels of Brand Equity. |
| Media Type | Public Relations |
| Length | |
| Creative Director | Nuno Jerónimo |
| Art Director | Gilberto Barroa |
| Art Director | Rodrigo Maciel |
| Copywriter | Sérgio Gomes |
| Copywriter | Francisco Peres |
| Director | José Pedro Sousa |
| Production Company | Ministério dos Filmes |
| Account Director | João Rodrigues |
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