If we treated the world like our own home, wouldn't we take better care of it? This advertisement demonstrates how individual choices about the way we travel make a big difference to the environment.
Philosophy
To demonstrate the fact that the more people who travel by public transport the better it is for the environment and everyone.
Problem
To build awareness of public transport as a solution to enviromental problems.
Result
A pan-European campaign that generated possitive PR, support from 9 international TV stations and adaptation for further local use.