| Title | Until Justice Just Is (OOH Collage) |
| Agency | VSA Partners |
| Campaign | Until Justice Just Is |
| Advertiser | YWCA Metropolitan Chicago |
| Brand | YWCA |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | The YWCA is famous for its advocacy and support for women. But the organization has also stood on the front lines of eliminating racism for well over a century. As the racial divide in the U.S. deepened and grew more painful following the death of George Floyd, calls to the YWCA poured in from corporations and individuals who were looking for a strong, visible partner to focus their efforts and resources in fighting for the end of racial injustice. At this crucial moment, we worked hand in hand with the YWCA to reassert that its mission served—and advanced—the modern-day movement of social justice among people of color. The “Until Justice Just Is” platform, launched over the July 4 holiday, went beyond conventional campaign thinking to provide an actionable way for major corporations and individuals make an enduring commitment: they signed a visible pledge to act and joined the YWCA to eliminate institutional racism through their donations, and through the implementation of new policies and procedures within their own organizations and lives. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Kim Mickenberg |
| Creative Director | VSA Partners |
| Project Manager | VSA Partners |
| Executive Creative Director | Avery Gross |
| Executive Creative Director | VSA Partners |
| Creative Team | Avery Gross |
| Creative Team | VSA Partners |
| Design | VSA Partners |
| Creative Director | Evan Thompson |
| Creative Director | Corp writing |
| Associate Creative Director | VSA Partners |
| Senior Producer | VSA Partners |
| Associate Director | VSA Partners |
| Production Designer | VSA Partners |
| Senior Business Manager | VSA Partners |
| Senior Business Manager | VSA Partners |
| Associate Partner | VSA Partners |
| Strategy Director | VSA Partners |
| Photographer | Daniel Delgado |
| Video editing | Ben Strang |
| Video editing | Sarofsky |
| Video editing | Sarofsky |
| Mix Company | Another Country |
| Scenic Designer | Emily Gorski |
| Art Producer | Melanie Trombley |
| Art Producer | Melanie Trombley |
| Typographer | Tre Seals |
| Typographer | Tre Seals |
| Photographer | Darrell Book |
| Photographer | Darrell Book |
More Work
SEE ALLUntil Justice Just Is (Website)
- BRAND:
- YWCA
- AGENCY:
- VSA Partners
Until Justice Just Is (Billboard)
- BRAND:
- YWCA
- AGENCY:
- VSA Partners
Until Justice Just Is (Poster)
- BRAND:
- YWCA
- AGENCY:
- VSA Partners
Until Justice Just Is (Logo)
- BRAND:
- YWCA
- AGENCY:
- VSA Partners
Until Justice Is
- BRAND:
- YWCA
- AGENCY:
- VSA Partners
Until Justice Just Is (Hero)
- BRAND:
- YWCA
- AGENCY:
- VSA Partners
Fresh Salads
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Chicago
All Grown Up
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Chicago