| Story | Director Kiran Koshy has directed a funny new spot to raise awareness of prostate cancer and remind men to check their prostates. The prostate gland is a male reproductive organ whose main function is to secrete prostate fluid – for those of you who didn’t know. According to Koshy, he and a few friends were discussing a recent study on prostate health, which led to a challenge. They soon found themselves creating a seemingly never-ending list of creative nicknames for semen. Four friends used their competitive creative spirits to create a text chain of Euphejisms. From that was born “Euphejisms, A Glossary of Sperminology”, a light-hearted bathroom-style book published by Koshy that is available for purchase on Etsy. In the two-and-a-half minute spot we see a reserved, scholarly-looking gentleman read from the book. It’s a hoot. Koshy shot the entire spot pro bono utilizing the help of a student crew that he teaches at his alma mater, Texas A&M Commerce. One in 9 men will face prostate cancer during their lifetime. Contrary to the belief by some cultures that men should not ‘spill their seed”, new studies show that more frequent ejaculation can actually reduce your chances of developing prostate cancer especially in men over the age of 50. 100% of profits from the book will be donated to the Prostate cancer non-profits. Kiran strategically released the new work in June during Men’s Health Month. |