| Title | Rémy Martin X Usher. Team Up for Excellence |
| Agency | FRED & FARID New York |
| Campaign | #TeamUpForExcellence |
| Advertiser | Rémy Martin |
| Brand | Rémy Martin |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Spirits, Fortified Wines |
| Story | Usher narrates a story spanning the decades from the 1920’s to present day, which pays tribute to the multi‐cultural connections, celebrated styles and rhythms of the past. From Blues to Hip‐Hop, Swing Dancing to Break‐Dancing; Usher and Rémy Martin®1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars. |
| Philosophy | The film highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since. |
| Media Type | Television |
| Length | |
| Actor / Celebrity | Usher |
| Music | Raphael Saadiq |
| Costume | Marci Rodgers |
| Choreography | Aakomon Jones |
| Director | Jake Nava |
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