| Title | #SmartMadness |
| Agency | Zapping M&C Saatchi |
| Campaign | #SmartMadness |
| Advertiser | Huawei Technologies Co., Ltd. |
| Brand | Huawei Mate 10 |
| Date of First Broadcast/Publication | 2017 / 12 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | #SmartMadness |
| Story | Every mankind historical progress was seen first as an insanity. We introduce you #SmartMadness our launching campaign of Huawei Mate 10, the first smartphone with integrated AI. |
| Media Type | Television |
| Length | |
| General Creative Director | Andrés Martínez |
| Creative Director | Carlos Gómez |
| Creative Directors | Juan Luis Poza |
| Account team | Cristina Montero |
| Cristina Montero | Sandra Tranche |
| Producer | Marisa Rodríguez |
| Production Company | Canadá |
| Director | Nicolás Méndez |
| Executive Producer | Marta Argullos |
| Director of Photography | Christos Voudouris |
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