| Title | Footprints |
| Campaign | Footprints |
| Advertiser | Keep Sweden Tidy |
| Brand | Keep Sweden Tidy |
| Posted | March 2017 |
| Business Sector | Environmental & Ecological Issues |
| Story | We have upgraded their graphic identity for the first time since 1962 using their well-known logotype as a carrier of all communication. Rather than being blunt and pointing out ”Do not litter!” we kindly ask visitors not to leave rubbish behind them. We have chosen a somewhat more poetic approach in order to match the feel of the visuals. Håll Sverige Rent translates to Keep Sweden Tidy and is an organisation founded in the 60:s. Håll Sverige Rent's task is to inform and educate people not to litter. The Summer campaign was aimed at visitors to Sweden as well as locals enjoying the rights to access sensitive nature and wilderness. |
| Media Type | |
| Creative Director | Björn Rietz |
| Copywriter | Björn Rietz |
| Art Director | John Jacobson |
| Photographer | John Jacobson |
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