Title | Bill it to Bezos |
Agency | Angry Butterfly |
Campaign | Bill it to Bezos |
Advertiser | Jane Finch Centre |
Brand | Jane Finch Centre |
Date of First Broadcast/Publication | 2022 / 10 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | Bill it to Bezos |
Story | Local Toronto community centre hacks Amazon to raise money for their neighbourhood using Jeff Bezos' money without him knowing it. |
Philosophy | Use money that typically goes unused on Twitch (owned by Amazon). Then have viewers donate money to the centre who was set up an official streamer. |
Problem | Jane Finch Centre needed to raise money to service their marginalized community. |
Result | TBD. |
Media Type | Web Advertising/Banners |
Length | |
Market | Canada |
More Information | billittobezos.org |
Agency | Angry Butterfly |
Chief Executive Officer (CEO) | Brent Choi |
Chief Creative Officer | Erin Kawalecki |
Executive Creative Director | Raul García |
3D Artist | Liam Murphy |
Head of Production | Hanna Bratt |
Chief Strategy Officer | Graham Candy |
Copywriter | Ian Dunlop |
Art Director | Chenice Piercy |
Associate Creative Director | Amr Elkouedy |
Project Manager | Ana Del Monaco |
Strategist | Lais Tavares |
Executive Producer | Maggie Blouin |
Audio | Ian Boddy |