Brent Choi
CEO at Angry Butterfly
Toronto, Canada
TitleBill it to Bezos
Agency
Campaign Bill it to Bezos
Advertiser Jane Finch Centre
Brand Jane Finch Centre
Date of First Broadcast/Publication 2022 / 10
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Bill it to Bezos
Story Local Toronto community centre hacks Amazon to raise money for their neighbourhood using Jeff Bezos' money without him knowing it.
Philosophy Use money that typically goes unused on Twitch (owned by Amazon). Then have viewers donate money to the centre who was set up an official streamer.
Problem Jane Finch Centre needed to raise money to service their marginalized community.
Result TBD.
Media Type Web Advertising/Banners
Length
Market Canada
More Information billittobezos.org
Agency Angry Butterfly
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
3D Artist
Head of Production
Chief Strategy Officer
Copywriter
Art Director
Associate Creative Director
Project Manager
Strategist
Executive Producer
Audio

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