| Title | The Safety Squad |
| Agency | Wunderman Thompson |
| Campaign | The Safety Squad |
| Advertiser | Newell Brands |
| Brand | NUK |
| Posted | October 2022 |
| Business Sector | Others |
| Story | To promote a “temperature-controlled” product, we decided to create a “temperature-controlled” campaign through the Safety Squad, a cast of paper guinea pigs embedded into different printed formats: coasters, stickers, flyers, print ads… available in public spaces such as museums, trains or service areas for parents on-the-go, to test the temperature of their milk before giving it to their babies. Prints embarked a thermosensitive ink that was reacting depending on the temperature of the liquid poured over it. We managed to set the reaction temperature at 35°C. After heating the bottle, parents just had to pour a drop of hot milk into the mouth of a squad member. If the milk was too hot, a warning message was displayed on the paper, preventing them from harming their newborns with burns from ingestion. So, parents could feed their babies with a peace of mind, even the ones who didn’t own NUK’s products. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Paul-Emile Raymond |
| Executive Creative Director | Adrien Mancel |
| Art Director | Florian Amoneau |
| Art Director | Florence Vignon |
| Copywriter | Thomas Blanc |
| Copywriter | Sylvain Chaillou |
| Business Director | Adrien Dumont |
| Account Manager | Lisa Wey |
| Chief Executive Officer (CEO) | Vincent Druguet |
| Chief Creative Officer | Daniel Bonner |
| Chief Creative Officer | Bas Korsten |
| Creative Excellence Manager | Matthew Garrard |
| Global PR Manager | Emilie Sharp |
| Production Company | Ray Production |
| Head of Production | Valérie Montiel |
| Illustrator | Kristof Luyckx |
| Tech solution partner | Georges Meirinho |
| Advertising Manager | Elisabeth Lanner |
| Advertising Manager | Birgit Meyer |
| Advertising Manager | Bora Sejdini |
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