| Title | Ban Conversion Therapy Now |
| Agency | T&Pm |
| Campaign | Ban Conversion Therapy Now |
| Advertiser | Stonewall |
| Brand | Stonewall |
| Posted | September 2023 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | It's Not Therapy It's Abuse |
| Story | For this campaign we licensed the Pet Shop Boy's classic 'It's A Sin' and created a bespoke, emotionally haunting piano arrangement with artist Douglas Dare. Both the artists; song choice and arrangement have a significant relevance to the cause and the chilling experiences depicted in the film. Through using simplicity, space in the arrangement, and recording techniques that evoke a domestic quality, the music feels in keeping with the unremarkable and familiar locations in which the tirade of abuse occurs. It was an honour to play a part in such a powerful and important film alongside two incredible artists. |
| Media Type | Branded Content |
| Length | |
| Soundtrack | Pet Shop Boy's 'It's A Sin' |
| Post Production | Glassworks |
| Sound | Factory Studios |
| VFX Company | Glassworks |
| Editing Company | Tenthree |
| Production Company | Academy Films |
| Executive Creative Director | Toby Allen |
| Creative Team | Mikael Alcock |
| Creative Team | Dan Dehlavi |
| Managing Director | Gary Simmons |
| Head of Strategy | David Adamson |
| Head of Production | Charles Crisp |
| Account Director | Alex Fitzsimons |
| Public Relations | Letha Ly |
| Managing Director | MEDB RIORDAN |
| Production Manager | Sorcha O'Sullivan |
| Production Art Director | Katherine Black |
| Executive Producer | Darapen Vongsa-Nga |
| Sound Producer | Ciara Wakley |
| Flame Artist | Ally Burnett |
| Flame Artist | Peter Name |
| Flame Artist | Anthony Laranjo |
| Agency Producer | Sam Ramsey |
| Directors | Zhang + Knight |
| Director of Photography (DOP) | David Foulkes |
| Editor | Ellie Johnson |
| Music Supervision | Sian Rogers |
| Music Supervision | Joshua Gibbard |
| Music Arranger | Douglas Dare |
| Producer | Lexi Kiddo |
| Colorist | Jonny Thorpe |
More Work
SEE ALLIt’s Not Therapy, It’s Abuse
- BRAND:
- A coalition of 21 charities
- AGENCY:
- T&Pm
All For Pets
- BRAND:
- Pets at Home & Vets for Pets
- AGENCY:
- T&Pm
Money Saving Engineers
- BRAND:
- British Gas
- AGENCY:
- T&Pm