Anne Gibson
Group Account Director at Toyota Motor Corporation
Sydney, Australia
TitleThe Hold
Agency
Campaign The Hold
Advertiser Parkinson's NSW
Brand PARKINSON'S NSW
Date of First Broadcast/Publication 2017 / 4
Business Sector Charities, Foundations, Volunteers
Philosophy The simplest work is more often the most powerful. This film is brutal in its simplicity. It focuses in on a father and his daughter sitting in a living room with their hands clasped together. The hands are collectively shaking, but we can’t tell who’s is causing the shaking, because of the hold they’re in. Through the storytelling, the viewer is drawn into believing it’s the daughter’s hands. Then there’s a twist the viewer didn’t see coming – they pull their hands away from each other and it’s revealed it’s in fact the daughter’s who’s hands are shaking uncontrollably – she is the one suffering from Parkinson’s. We confirm what the viewer has just seen with a line ‘Parkinson’s devastates young lives, too.’ Then we reveal the shocking fact that 3 Australians under 40 are diagnosed every day, and prompt the viewer to take action by joining #uniteforparkinsons or donating.
Media Type Digital
Length
Executive Creative Director
Creative Director
Creative Director
Executive Planning Director
Group Account Director
Agency Producer
Director
Producer
Editor

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started