Nurofen didn’t create another pill. They created entirely new kind of response to minor pain.‘Tune Out Pain’ is the first piece of music composed pharmacologically, to target the brain and activate the endogenous opioids, forcing it to focus on pleasure instead. It’s free on Spotify, safe for all, and can be used anywhere.Going a step beyond pre-existing research, the innovation was clinically proven in a study by University College Dublin to increase pain tolerance, tested on 286 patients suffering different types of acute pain. Pain intensity and pain unpleasantness dropped significantly in 77% of participants. Tune Out Pain has been recommended by NHS doctors, pharmacists and dentists, positioning an ibuprofen brand as the new entry point to the whole category.
Philosophy
Pain affects 80% of us daily. So we reach for pills, even for minor pain. To reduce people’s medication dependence, Nurofen – a leading pain relief brand – created an entirely new way to relieve pain. ‘Tune Out Pain’ is music scientifically engineered to help manage smaller pains. Made in partnership with University College Dublin, it’s the first piece of music composed pharmacologically, to target the brain and activate the endogenous opioids, forcing it to focus on pleasure instead. Clinically proven to help in 77% of cases, it’s free, safe for all, and can be used anywhere.