| Title | Wife / Mother |
| Title (original language) | La Femme |
| Agency | DDB Paris |
| Campaign | Quiz Game - L'Equipe |
| Advertiser | L'Equipe |
| Brand | L'Equipe |
| Date of First Broadcast/Publication | 2005 / 5 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Everyday. Every Sport |
| Tagline (original language) | Tous les jours. Tout le sport |
| Story | L'equipe, Sport everyday. A wife doesn't recognise her husband. |
| Philosophy | DDB Paris, advertising agency responsible for the L'Equipe group, has developed a new print, radio, outdoor and TV campaign. The idea behind the game: to remind the reader that they have to keep the copy of L'Equipe from the day before to answer the question of the day: "From now on get used to keeping yestredays copy of L'Equipe" or "Don't forget tomorrow to keep todays copy of L'Equipe". |
| Philosophy (original language) | DDB Paris, lagence de publicité du groupe LEquipe a développé pour loccasion une nouvelle campagne print, radio, affichage et TV. Le principe du jeu : rappeler au lecteur quil doit conserver LEquipe de la veille pour répondre à la question du jour : « Habituez-vous dès aujourdhui à garder LEquipe dhier » ou encore « Noubliez pas pour demain de garder LEquipe daujourdhui ». |
| Problem | L'Equipe launches a press, television and radio campaign to advertise its first quiz "The Winning News". "The Winning News" is a quiz game which will take place over a period of 3-weeks, each day 3 articles will be put forward which could have been published the day before. To find the correct answer, the reader will have to refer to the L'Equipe of the day before. |
| Problem (original language) | Pour annoncer son premier jeu concours « LInfo gagnante », LEquipe prend la parole en communication avec une campagne presse , télévision et radio « Linfo gagnante » est un jeu concours sur 3 semaines dont le principe est de proposer chaque jour 3 articles susceptibles dêtre parus la veille dans le journal. Pour trouver la bonne réponse le lecteur devra se reporter à LEquipe de la veille. |
| Media Type | Television & Cinema |
| Length | |
| Market | France |
| Production Company | Soixante Quinze 75 |
| Creative Director | Sylvain Thirache |
| Copywriter | Céline Landa |
| Art Director | Benjamin Marchal |
| Agency Producer | Agathe Michaux |
| Director | Jonathan Herman |
| Producer | Greg Panteix |
| Creative Director | Alexander Kalchev |
| Account Supervisor | Thomas Granger |
| Account Supervisor | Bertrand Janny |
| Account Supervisor | Julie Régis |
| Advertiser's Supervisor | Christophe Chenut |
| Advertiser's Supervisor | Marie Gérard |
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