H&M - "Modern Essentials selected by David Beckham"

Strange Cargo New York, United States

3572

Title	Modern Essentials selected by David Beckham
Agency	Strange Cargo
Campaign	Menswear Spring Collection 2015
Advertiser	H&M
Brand	H&M
Date of First Broadcast/Publication	2015 / 3
Business Sector	Men's Clothing
Story	David Beckham has chosen his favourite menswear pieces from the Modern Essentials collection spring 2015. Modern Essentials selected by David Beckham is presented with a campaign film shot by the famous film director Marc Forster. “I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors,” says David Beckham. "Most of us are familiar with David's innate sense of style and design, however it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn't make H&M clothing look good, he makes it look great," says Marc Forster known for directing films like Monster's Ball, Quantum of Solace, and World War Z.
Media Type	Television & Cinema
Length	49 seconds
More Information	www.hm.com
Director	Marc Forster
Executive Producer	Lori Stonebraker
Director of Photography (DOP)	Ben Seresin
Producer	Valerie Romer
Managing Director/EP	Olivier Fuselier
Production Company	Tool