| Title | 2010 Open Titles |
| Campaign |
2010 Open Titles
|
| Advertiser |
Offf International Festival
|
| Brand |
Offf International Festival
|
| Posted | July 2011 |
| Business Sector | Trade Shows, Events & Festivals
|
| Philosophy | The textures, contours, and fibres of the characters are the threads that bind the piece together - from the characters and environments to the typography itself. On top of that, my long-lasting argument of 'machine is a product of nature' found its way in where I wanted to balance the textural beauty with something heavy, robotic and harsh like the cubic mountains and mechanic additions to some of the animals. Working with art directors and designers, we created beautifully abstract scenes which were then brought to life by equally talented CG artists who added their own vision of artistic detail. |
| Result | The titles were an industry sensation - only a month after the show, over 42 industry websites and blogs had written about their creative merits. Two goals were accomplished - the one client requirement, which was feature the names of the key presenters at Offf 2010 in Paris, and our own - to debut our integrated design and animation team. |
| Media Type |
Packaging, Branding & Design
|
| Production Company |
The Mill New York
|
| Creative Director |
Jeff Stevens
|
| Executive Producer |
Boo Wong
|
| Art Director |
Emmett Dzieza
|
