| Title | The Friendly Break Up Collection |
| Brief | The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
| Agency | Wunderman Thompson |
| Campaign | The Friendly Break Up Collection |
| Advertiser | FC home & Deco |
| Brand | FC home & Deco |
| Posted | November 2022 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
| Media Type | Case Study |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Global Executive Creative Director | Sebastian Tarazaga |
| Global Executive Creative Director | Daniel Minaker |
| Chief Executive Officer (CEO) | Paul Thorndike |
| VP Creative | Jose Aburto |
| Executive Creative Director | Bruno Reggiardo |
| Executive Creative Director | Head of Content Latam |
| Creative Director | Diego Figueroa |
| Creative Art Director | Julio Silva |
| Copywriter | Militza Quispe |
| Art Director | Nonoy Pérez De la Vega |
| Art Director | Diego Izquierdo |
| Managing Director | Carlos Bernal |
| Account Director | Vera Cortez |
| Agency Producer | Sergio Barrio R. |
| Chief Strategy Officer | Víctor Garzón |
| Production Company | Ladoble Post |
| Director | Martin Donozo |
| Director | Seba Mega |
| Production Company Producer | Jose Arnal |
| Production Company Producer | Adrian Aspani |
| Production Company Producer | Vero Pascual |
| Production Company Producer | Lua Carbajal |
| Production Company Producer | Nicolas Trovato |
| Music | Jonathan Gejtman |
| Sound | Jonathan Gejtman |
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