| Title | Potatoes |
| Agency | Grey Brasil |
| Campaign | Potatoes |
| Advertiser | Volvo |
| Brand | Volvo |
| Date of First Broadcast/Publication | 2020 / 12 |
| Business Sector | Cars |
| Story | The film is about a little girl unveiling the magic of electrification. With all her curiosity, she explores potatoes as a source of energy to create her own toys and devices. |
| Philosophy | Electrification is a far-reaching concept going beyond products, and it is part of Volvo Car Brasil’s DNA. The environment is a key concern for the brand, which is committed to making only hybrid and electric vehicles over the next years. To celebrate this landmark moment for the country and widely spread the idea of electrification, the brand launches the film “Potatoes”, its first a 100% Brazilian campaign. The film is about a little girl unveiling the magic of electrification. With all her curiosity, she explores potatoes as a source of energy to create her own toys and devices. A Grey Brasil’s creation, the movie “Potatoes” highlights Volvo Car’s commitment to producing only hybrid and electric vehicles as of 2021. The campaign on air until December, will be nationally broadcasted both on paid TV and online, with 60, 30 and-15-second ads. Electrification has a strategic role within the brand’s journey. By the ends of this year, Volvo will have installed about 700 free electric vehicle charging stations throughout Brazil. These stations will be integrated with Waze and Google Maps and compatible with any car brand or models. Volvo has recently launched its first free parking lot for electric and hybrid cars, and all of its dealerships offer Volvo Wallbox, a home charging station for anyone interested in easily installing this system at their houses or work premises. |
| Media Type | Television |
| Length | |
| Chief Executive Officer (CEO) | Luciana Rodrigues |
| Chief Creative Officer | Max Geraldo |
| Managing Director | Maria Pirajá |
| Executive Creative Director | Rodrigo Tortima |
| Creative Director | Rafael de Miranda |
| Creative Team | André Prestes |
| Creative Team | Gustavo Zordan |
| Account Manager | Fernanda Reis |
| Planning Team | Mariana Pagano |
| Planning Team | Danilo Ueno |
| Project Manager | Larissa Moreno |
| Advertising Manager | Rafael Ugo |
| Advertising Manager | Viviane Gonçalves |
| Advertising Manager | Felipe Yagi |
| Advertising Manager | Tatiane Faria |
| Art Director | Ricardo Magozo |
| Art Director | Rodrigo Giammarino |
| Art Director | Fabio Reitzfeld |
| Art Director | Carol Ferreira |
| Art Director | Stephanie Modesto |
| Production Company | REBOLUCION BR |
| Director | Carolina Markowicz |
| Director of Photography (DOP) | Juliano Lopes |
| Art Director | Marines Mencio |
| Assistant Director | Renata Racy |
| 2nd Assistant Director and Unit | Bianca Bennecke |
| Finishing Coordinator | Cristiane Caffaro |
| Finishing Coordinator | Driano Torres |
| Color Grade Company | Bleach |
| Post Production | Warriors VFX |
| Editor | Daniela Guimarães |
| Executive Producer | Ciro Cesar Silva |
| Line Producer | Alexandre Mancen |
| Account Manager | Fernanda Costa |
| Producer | Paula Soares |
| Sound Production | Quiet City Music + Sound |
| Musical Direction and Composition | Chris Jordão |
| Musical Direction and Composition | Darren Solomon |
| Sound Designer | Andre Melges |
| Sound Designer | Marcos Moretto |
| Account Manager | Xanna D’aguiar |
| Account Manager | Karina Vadasz |
| Account Manager | Ivis Silva |
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