Title | Woosh of Fireworks |
Agency | Wunderman |
Campaign | Spice |
Advertiser | Phonak |
Brand | Phonak |
Posted | November 2011 |
Business Sector | Medical Equipment |
Tagline | Let the woosh of fireworks be music to your customers' ears |
Philosophy | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
Problem | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
Media Type | |
Copywriter | Samuel Textor |
Copywriter | Florian Tillmann |
Art Director | Michael Gallmann |
Art Director | Silke Heinzelmann |
Photographer | Ted Sabarese |
Executive Creative Director | Roger Ruegger |
Chief Creative Officer | Markus Gut |