Lidl - "Seven Fennels and Raspberries"

BBDO Belgium

BBDO Belgium Bruxelles, Belgium

Awards

1621

Brand: Lidl
Country: Belgium

Advertiser: Lidl

Title	Seven Fennels and Raspberries
Title (original language)	ZEVEN VENKELS EN FRAMBOZEN
Agency	BBDO Belgium
Campaign	Seven Fennels and Raspberries
Advertiser	Lidl
Brand	Lidl
Date of First Broadcast/Publication	2021 / 2
Business Sector	Department Stores, Supermarkets
Story	For Valentine’s day, we promoted a new kind of gift. A bouquet of fresh vegetables and fruits instead of flowers. To launch this activation, we remade one of Belgium’s (and Europe’s) greatest classic hits from 1971: “Seven Carnations Seven Roses”. We turned it into “Seven Fennels and Raspberries” and re-recorded it with the original artist Willy Sommers. The music video was made in seventies-style, referring to the original song.
Philosophy	Fresh Food for those who love
Media Type	Case Study
Length	119 seconds
Account Management	Michelle Stas
Account Management	Ilse Croons
Advertising Manager	Eva De Gendt
Advertising Manager	Ifke Nauwelaerts
Advertising Manager	Lien Van Hoorebeke
Advertising Manager	Naomi Domen
Advertising Manager	Hannelore Botterman
Agency Producer	Patricia Van De Kerckhove
Agency Producer	Eva Segers
Creative Team	Tom Jacobs
Creative Team	Frederik Clarysse
Creative Director	Arnaud Pitz
Creative Director	Sebastien De Valck
Director of Photography (DOP)	Piet Deyaert
Director	WIM GEUDENS
Editor	Liesbeth Van Sele
Editor	Jasper Vanhauwaert
Photographer	Lies Willaert
Public Relations	David Dalemans
Production Company	Wenneker Amsterdam
Producer	Christel Gysemberg
Producer	Mathias Kerner
Retoucher	Tom Vandewiele
Sound	Stef Lenaerts
Sound	Mathieu Schots
Strategist	Dirk Peremans